Charles Spencer and Dalton Obima started their data visualization and analysis business to help small businesses make smarter decisions using data. After working with major organizations like Deloitte, Accenture Federal Services, & Capgemini, they saw how powerful data tools could transform operations—and how small businesses often miss out. They wanted to bridge that gap by making data easy to understand and use, especially for underrepresented business owners.

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Charles brings deep experience in building dashboards and improving government data systems, while Dalton specializes in testing, analytics, and improving digital user experiences. Together, they turn messy data into clear, useful insights that help businesses grow and compete with confidence.